Customer Experience Management ( CEM ) is all about mapping, improving and delivering valuable experiences accessing through customer data and their real time experience and so on improve services to ensure its integrity and quality to customer service. You can come across with some of the defects in the performance problems and user behavior in particular situations, the CEM will help you to find a solution to improve the service in better manner. In fact you should combine both your marketing and sales perspective to shape a marketing program to integrate with sales. You need to see your company and your products through the eyes of your customer and collect data's, criticism and drive changes to gain achievement in market place.